How to use social media to market your nursery

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Benefits of social media for your nursery

Social media is possibly the most cost effective online marketing strategy.  Your early years settings will benefit being on social media.  Using social media allows you to connect and engage with your customers and give your nursery a voice online.

  1. Reach new parents and increase your occupancy
  2. Build your brand online and become familiar with parents
  3. Become an authoritative voice in your industry
  4. Engage with your parents, early years and local community
  5. It’s cost-effective

What about safeguarding?

  • Make sure you have a safeguarding policy and procedures in place
  • Do not name children on social media
  • Get prior permission from parents before using images on social media
  • Do not share images that show any other child that has not been consented.

Have a social media strategy

Do not skip this step! Have a plan that is measurable so you know if it’s working.

  • What is your goal? Brand awareness
  • Who are you trying to reach?
  • What is your hook – how will you stand out?
  • What channels and platforms will you use? Website, Facebook, Twitter…
  • How will you measure if you are successful?

Have a go at filling out my social media client brief to get you started.

Optimise your social media and only be on the platforms you can manage

Facebook
Set up your platforms and optimise them.

There is no point being on every platform Google+, YouTube, LinkedIn, Pinterest, Snapchat, Twitter, Instagram, and Facebook.  Especially if you aren’t able to manage them all.  It’s best to just choose 1 or 2 platforms that your target audience (parents and staff) are on.  For nurseries, Facebook, Twitter, and Instagram are generally the best platforms.

Have a content strategy

Chuck Norris Twitter Joke
An example of content that appeals to me and makes me smile

Don’t bore your followers with just your content.  Share content that aligns with your ethos, relevant to your parents, and industry. Think about your target audience and what will appeal, get them engaged and share.

Nursery content strategy:

  • Information about your nursery, your staff, activities, events, newsletters, term dates, food
  • Promoting new nursery settings, and holiday camps
  • National days that your nursery is taking part in
  • Industry articles
  • local news and events
  • inspirational/motivational quotes

Work out how many times and when you will share content.  Be consistent and refine based on what works.

Find influencers in your industry and share their content.  Make sure you also spend time engaging with others. It is “social” 😉

I do love following @Keep_EYs_Unique

Groups can also be great for sharing and engaging.

You could also encourage your audience to create user-generated content.

Check your social media is working

Measure, Reflect, Refine
Google Analytics – Measure your traffic

Test, Measure, Reflect, Refine

Test early, measure using analytics built into the platforms. Once you access the data there will be interesting insights. Reflect on them and what they mean then refine your strategy.  You should be doing this regularly. It’s a constant learning curve.

I create monthly reports for all of my clients:

 

Bizstyler - Monthly Report Template
Bizstyler – Monthly Reports

 

You can outsource your social media

I am a freelance social media manager and successfully manage a nursery (we’ve even won Online and Social Media award the last two years.  Managing their social media remotely.

I also support my son’s local community drop off playgroup on Facebook.  Successfully reaching new parents that have gone on to take their children there.

Looking for support with your social media? My social media packages start from just £495 a month.

Don’t forget your website

Have you got a website? Is it up to date? Is it easy to navigate? People search on Google for childcare near them.  You don’t need to have a fancy website.  Just one that contains important information about your early years setting and will appeal to your current and potential parents and staff.

Need help with your website? Have a look at my website services.  It might be helpful to fill out my website design brief (questions will get you thinking about your website).

Bizstyler - Social Media Manager - Teresa Hunter
Teresa Hunter – Bizstyler

Please get in touch if you have any questions and to find out how I can support your nursery online.

I’m also on Twitter @teresahunteruk or @bizstyler