Not sure where to start?
12 Month Social Media Content Planner. Start planning your social media. Only £57.
Your early years settings will benefit being on social media. Using social media allows you to connect and engage with you parents and give your nursery a voice online.
Social media is possibly the most cost effective online marketing strategy.
12 Month Social Media Content Planner. Start planning your social media. Only £57.
Do not skip this step!
Have a plan that is measurable so you know if it’s working.
Have a go at filling out my social media client brief to get you started.
There is no point being on every platform YouTube, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, Instagram, and Facebook…
Especially if you aren’t able to manage them all. It’s best to just choose 1 or 2 platforms that your target audience (parents and staff) are on.
For nurseries, Facebook, Twitter, and Instagram are generally the best platforms.
Set up your platforms and optimise them.
Don’t bore your followers with just your content.
Share content that aligns with your ethos, relevant to your parents, and industry. Think about your target audience and what will appeal, get them engaged and share.
Nursery content strategy:
Work out how many times and when you will share content. Be consistent and refine based on what works.
Find influencers in your industry and share their content. Make sure you also spend time engaging with others. It is “social” ;-)
I do love following @Keep_EYs_Unique
Groups can also be great for sharing and engaging.
You could also encourage your audience to create user-generated content.
Not sure what to post? Get started with a content planner.
Test, Measure, Reflect, Refine
Test early, measure using analytics built into the platforms. Once you access the data there will be interesting insights. Reflect on them and what they mean then refine your strategy. You should be doing this regularly. It’s a constant learning curve.
I create monthly reports for all of my clients.
Have you got a website? Is it up to date? Is it easy to navigate?
People search on Google for childcare near them. You don’t need to have a fancy website. Just one that contains important information about your early years setting and will appeal to your current and potential parents and staff.
Need help with your website? Have a look at my website services. It might be helpful to fill out my website design brief (questions will get you thinking about your website).
12 Month Social Media Content Planner. Start planning your social media. Only £57.
Yes, as a freelance social media manager I successfully managed the social media for a nursery remotely (we even won Online and Social Media award both years we entered).
And supported my son’s local community drop off playgroup with their Facebook page. Successfully reaching new parents that have gone on to take their children there.
Looking for support with your social media? My social media packages start from just £650 a month.
Planoly is a good social media tool. You can preview your Instagram grid for free for one platform. It’s also good if you want to share with others before it is posted such as clients or other stakeholders/team members by sharing a link.
To save time I like to use AgoraPulse as my go to social media tool for most clients.
It’s important to get your social media right. I am here to help you and happy to answer any questions you have. Just get in touch.
Get in touch with Teresa.
Based in Hither Green, Lewisham, London, SE12 – Servicing clients remotely in the UK and world wide.
Yes, send me helpful tips on how I can improve my website.
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