Your early years settings will benefit being on social media. Using social media allows you to connect and engage with your customers and give your nursery a voice online.
plan your success
Have a plan that is measurable so you know if it’s working.
Have a go at filling out my social media client brief to get you started.
Audit and standout
Especially if you aren’t able to manage them all. It’s best to just choose 1 or 2 platforms that your target audience (parents and staff) are on.
For nurseries, Facebook, Twitter, and Instagram are generally the best platforms.
Set up your platforms and optimise them.
Be consistent and relevant
Nursery content strategy:
Work out how many times and when you will share content. Be consistent and refine based on what works.
Find influencers in your industry and share their content. Make sure you also spend time engaging with others. It is “social” 😉
I do love following @Keep_EYs_Unique
Groups can also be great for sharing and engaging.
You could also encourage your audience to create user-generated content.
Track your success
Test early, measure using analytics built into the platforms. Once you access the data there will be interesting insights. Reflect on them and what they mean then refine your strategy. You should be doing this regularly. It’s a constant learning curve.
I create monthly reports for all of my clients:
12 Month Social Media Content Planner . Start planning your social Media!
Planoly is a good social media tool. You can preview your Instagram grid for free for one platform. It’s also good if you want to share with others before it is posted such as clients or other stakeholders/team members by sharing a link.
I generally just use AgoraPulse as my scheduler for most clients. Unless they would like to view the grid.
I am a freelance social media manager and successfully manage a nursery (we’ve even won Online and Social Media award the last two years. Managing their social media remotely.
I also support my son’s local community drop off playgroup on Facebook. Successfully reaching new parents that have gone on to take their children there.
Looking for support with your social media? My social media packages start from just £650 a month.
It’s important to get your social media right. I am here to help you and happy to answer any questions you have. Just get in touch.
Have you got a website? Is it up to date? Is it easy to navigate?
People search on Google for childcare near them. You don’t need to have a fancy website. Just one that contains important information about your early years setting and will appeal to your current and potential parents and staff.