Check Google Analytics is configured (maybe consider creating a new profile for your new site)
Tip: How to set up Google Analytics for your website (track your traffic)
Is the website indexed?
Use site search by typing site:yourdomain into Google
Tip:Â
Use Google Search Console (verify all variants of your new site) and update your sitemap. More information on using Search Console with your website Use Index Coverage Report to check pages are indexed and for any problems with indexing the site. Verify website with Bing.
Is the website responsive?
Use Google’s Mobile Friendly Test Tool
Tip: How to make your website mobile friendly.
Are meta tags optimised?
Check Title Tags and Meta Descriptions: Creating good titles and snippets in search results
Tip: Useful information here from Google: Special tags that Google understands
Are you providing high-quality content?
Use the Performance report to check which queries generate traffic to your site and what the click-through rate is for your pages.
Tip: How to use the performance report
Is the site GDPR compliant?
Use the Performance report to check which queries generate traffic to your site and what the click-through rate is for your pages.
Not SEO but important. Cookie notice/notification, privacy policy, terms etc.
Is it on Google Maps (Google My Business) and Bing Places?
Good for any business to connect in search and maps.
Google will think your old pages are temporarily being moved if you use 302 redirects. And won’t know it’s a permanent move unless you use 301 redirects.
Also don’t redirect all pages to home page. Point each old page to the most relevant one.
If you would like help with your website redesign and migration just get in touch.
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