Site Migration – Free SEO Checklist

Use the form below to get the checklist sent to your email. This is what you will need to migrate your website without losing traffic.

Bonus: includes instructions on how to create a mapping of old and new URLs.

Get the Site Migration SEO Checklist

Subscribe to learn what you need to do get the most out of your website, starting with this free checklist.

Pro Tip: Migrate the site when there is lower traffic

Expect temporary ranking fluctuations.

Prepare for the site move

Make sure to follow these steps BEFORE the site move

Are redirects set up correctly?

Tip: How to identify your top pages

Moving your site from one domain to another?

Is the website secure?

Tip: More information on migrating HTTP to HTTPS

Is there a custom 404 page?

Tip: Google “Create a 404 page” 

Is web analytics set up?

Tip: How to set up Google Analytics for your website (track your traffic)

Is the website indexed?

Tip: 

Use Google Search Console (verify all variants of your new site) and update your sitemap.
More information on using Search Console with your website
Use Index Coverage Report to check pages are indexed and for any problems with indexing
the site.
Verify website with Bing.

Is the website responsive?

Tip: How to make your website mobile friendly.

Are meta tags optimised?

Tip: Useful information here from Google: Special tags that Google understands

Are you providing high-quality content?

Tip: How to use the performance report

Is the site GDPR compliant?

Not SEO but important. Cookie notice/notification, privacy policy, terms etc.

Is it on Google Maps (Google My Business) and Bing Places?

Tip: How to set up your Google My Business

Don't forget...

Tip: Enabling search result features for your site.

Start the site move

Make sure your move is going smoothly and spot any issues early with these checks

Remove any blocks to crawling of your new site

Moving hosting or content distribution network:

After the site move

Make sure your move is going smoothly and spot any issues early with these checks

Monitor Traffic

Moving hosting or content distribution network:

All site moves:

Tip: How to monitor your traffic using Google Search Console and Google Analytics

Common issues and how to troubleshoot

Below are common site move mistakes and how to resolve them:

Did you forget to update your robots.txt and remove the “disallow: /” to allow Google to crawl your site?

Is your robots.txt file cached? Make sure Google is looking at the latest robots.txt.

Google will think your old pages are temporarily being moved if you use 302 redirects. And won’t know it’s a permanent move unless you use 301 redirects.

Also don’t redirect all pages to home page. Point each old page to the most relevant one.

Timeout errors, too many redirects, internal server error, ugly and distorted images, and 404s… Get in touch and we can help you fix these issues.

Have a look at these common mistakes list from Google Search Central.

If you would like help with your website redesign and migration just get in touch.

Get the Site Migration SEO Checklist

Subscribe to learn what you need to do get the most out of your website, starting with this free checklist.